| Motherland
Nepal December 28, 2011 |
| Proposal
for |
| Motherland
Nepal Community Outreach Media Services |
|
SUMMARY
|
|
* Motherland
Nepal is a California licensed non-profit based in
the East Bay Area of San Francisco, dedicated to
facilitate the integration of Nepali refugees and
immigrants, as well as enhancing social and cultural
ties between Nepalese Americans and other microcosms
of American culture.
* Our goal is
to improve our online content and create a
web-series of educational videos aimed at teaching
valuable English skills to our Nepali, Bhutanese,
and Tibetan viewers.
* Our goal of
upgrading the accessibility of our website will take
two months, and our production of the web-series
will be ongoing.
* Our total
anticipated budget for this project is $6500. This
is the amount of our grant request. |
| INTRODUCTION
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|
Motherland
Nepal was established in 2002 in response to the
need of a central community resource for Nepalese,
Bhutanese, and Tibetan peoples. We are a California
licensed non-profit, based in the East Bay Area of
San Francisco, dedicated to facilitate the
integration of Nepali refugees and immigrants, as
well as enhancing social and cultural ties between
Nepalese Americans and other microcosms of American
culture.
Presently
there are an estimated 20,000 people of Nepali
origin residing in the general San Francisco Bay
Area, including families and individuals from
neighboring countries such as Bhutan and Tibet that
share our culture and language.
We reach
people mainly through technology, such as our
YouTube news channel and our website, but we
frequently host various meetings and cultural events
in the San Francisco Bay Area as well. These events
are essential to the unity of our people and
preservation of our culture. The internet is the
medium through which this is possible, and we would
like to improve and extend our presence in this
realm.
Although our
videos have reached nearly half a million video
views in just over two years, we believe there is
substantial room for growth. Our community is
growing every year, and with the advent of
successful Nepali businesses throughout the San
Francisco Bay Area, there is a greater need than
ever for unity through our organization.
The businesses
and individuals of our community are incredibly
generous. We continually receive donations that we
use to uplift the less fortunate of our community.
It is also from them that we have received donations
totaling more than $20,000 that will be appropriated
towards our proposed Bay Area Nepali Community
Center.
This is our
future. However, we have more immediate needs that
will further our organization. This includes the
need for funds that will accelerate the growth and
quality of our online media services. |
| NEEDS/PROBLEMS
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|
Our current
web-based content has been successful in affecting
viewers throughout our community, but we believe we
can improve. There are also still many members of
our community who aren’t confident English
speakers. Roughly 40-50% of our community
experiences difficulty using English in everyday
situations, based on a recent survey we conducted
within our organization. This affects all of
American society negatively in addition to the
stress it places on our people.
Public schools
have helped many of our young individuals learn the
nuances of the English language, but even they
sometimes have difficulty expressing themselves in a
language that is in many cases secondary in their
linguistic quiver. This issue has existed as long as
we have existed in the U.S. We thoroughly recognize
that the future of our people in America depends on
their ability to function with preexisting society,
and communication is essential to their success.
Resources on
translations between the Nepali language and English
are relatively scarce compared to other languages.
This increases the difficulty in adjusting to
American society.
|
|
GOALS/OBJECTIVES
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|
This
linguistic divide in our community has moved us to
create a trusted resource for the advancement of our
people. This project will go beyond the scope of
just connecting our community. We have three
specific goals we need to accomplish:
* Improve the
design and accessibility of our website and YouTube
profile to reach a greater audience.
* Increase the
capabilities of our video production team through
training and improved equipment.
* Create a
web-series of educational videos aimed at teaching
our viewers English skills. |
| PROCEDURES/SCOPE
OF WORK
|
|
Although this
project is ambitious, we have the raw resources
required to achieve our goals. Many of our key
members are active in the arts and design, which
will help streamline our representation on the
internet.
Many of our
young adults are attending college or are attempting
to enter college. This project will provide hours of
invaluable community service which is greatly valued
by colleges. Including these young individuals also
gets them engaged in the community in a hands-on
environment, preparing them for success in the
future.
While it is
true we depend mostly on volunteers to fulfill our
goals, we recognize that there may be problems that
we cannot solve internally. This is where our costs
arise. However, these costs will be kept at a
minimum because the talent we already possess will
be sufficient in most cases.
While this
project will require initial investment, we project
that the popularity of the videos will provide ad
revenue from the views the videos receive. In
addition to this compensation, we hope that the
members of our community appreciate the value of our
work and increase their charitable donations.
Businesses involved in our community may also choose
to sponsor our videos when they see the quality of
our content. |
| TIMETABLE
Description of Work |
Start
Date |
| Phase
One |
Overhaul
organization website and YouTube
channel profile. |
3/2012 |
| Phase
Two |
Upgrade
video production equipment, |
3/2012 |
| Phase
Three |
Produce
a monthly web series on learning the
English language. |
3/2012 |
|
|
| BUDGET |
| We
have preexisting capacities for handling our
budget through our organization’s governing
body. Mr. Anil Pandey will be overseeing the
budget for this project. Description of
Work |
Anticipated
Costs |
| Phase
One |
Overhaul
organization website and YouTube channel
profile. |
$500 |
| Phase
Two |
Upgrade
video production equipment, |
$1000 |
| Phase
Three |
Produce
a web series on learning the English language. |
$5000 |
| Total |
$
6500 |
|
| KEY
PERSONNEL
|
| The key
individuals overseeing this project will be
Organization President Anil Pandey, Vice President
Narayan Basnet, Secretary Sajjan Pandey, and
Assistant Secretary Sujit Rajbhanary. In addition to
the role of Secretary within our organization, Mr.
Sajjan Pandey is also head of our media activities. |
|
EVALUATION
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|
The progress
of this project will be closely monitored by the
President, Anil Pandey, and the rest of the
organization’s governing body. Monthly reports
will be generated by the video production team
divulging specific details in the project’s
development. Through these mechanisms we will be
under control of the project at all times.
When our
videos are finally published for distribution on
YouTube, we can track their success through viewer
feedback, view counts, and other various tools that
YouTube provides for its members.
|
|
ENDORSEMENTS
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| This project
is supported unanimously by our members. While we
have not quantified the support among our community,
we have received strictly positive support at
meetings where we have discussed the project. |
| NEXT
STEPS
|
|
Please
consider our proposal for this project. Completing
this project would be a major advancement for our
organization and our community alike.
* Please visit
our website at www.motherlandnepal.org where you can
read more about our organization and what we have
accomplished for the benefit of our community.
* For your
consideration, our YouTube profile is located at
this address: www.youtube.com/user/MotherlandNepal
* Thank you
for your time. Again, please consider our
application for your final decision.
Provide
supporting material for your proposal here.
|